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What is the average participation rate for a challenge or idea call?

Generally speaking, for this type of collaborative initiative, we typically observe the following participation breakdown:

  • 30% of engaged participants

  • 40% of compliant participants

  • 30% of disengaged participants

The theoretical goal in an optimal context is therefore 70% participation. However, several factors may prevent this target from being reached:

  • The attitude of certain managers who do not encourage their teams to take part

  • The lack of follow-up on submitted ideas that are not implemented within a reasonable timeframe in some departments

  • Self-censorship by certain departments that don’t see themselves as concerned — typically support functions that might think this only applies to operations

  • A lack of leading by example from top management beyond the initial intent statements, which may suggest that the initiative isn’t really a priority

It’s possible to boost participation by setting a clear participation target for each manager (e.g., 70%), while also addressing the limiting factors mentioned above.